{"when":"2026-10-22 13:30:47","site":"https:\/\/doohit.fr","post":{"ID":"247298","post_author":"1","post_date":"2025-10-03 13:05:57","post_date_gmt":"2025-10-03 13:05:57","post_content":"DIGICAB\t\t\t\t\t

The in-car media that captures real, qualified attention<\/h1>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRequest a demo\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t

The media innovation that\u2019s revolutionizing attention<\/h2>\t\t\t\t\t

Thanks to artificial intelligence and certifiable measurement, DigiCab transforms the urban journey into a premium media environment: targeted, immersive and measurable in real time.<\/p>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tDiscover DIGICAB\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Captive & premium audience<\/h2>\t\t\t\t\t

Trips of 15 to 50 minutes with an environment free from competing distractions<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Intelligent targeting<\/h2>\t\t\t\t\t

Target audiences by socio-demo (age, gender, socioeconomic category) and context (geolocation, time) for optimized delivery<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Real attention measurement<\/h2>\t\t\t\t\t

+92 seconds of active attention measured per contact and per campaign using 6 facial-analysis points<\/p>\t\thttps:\/\/doohit.com\/wp-content\/uploads\/2025\/11\/Map_Animation_ENG_v2.mp4https:\/\/doohit.com\/wp-content\/uploads\/2025\/11\/Map_Animation_ENG_v2.mp4\t\t\t\t\t\n\t\t\tImpressions per audience\/month\t\t\t\n\t\t\t\t+\n\t\t\t\t0\n\t\t\t\tM\n\t\t\tDigicab screens\t\t\t\n\t\t\t\t+\n\t\t\t\t0\n\t\t\tSupported brands\t\t\t\n\t\t\t\t+\n\t\t\t\t0\n\t\t\tCampaigns\/year\t\t\t\n\t\t\t\t+\n\t\t\t\t0\n\t\t\t\t\t\t\t

Discover our 3 best\u2011seller offers<\/h2>\t\t\t\t\t

With DigiCab, engage your most strategic audiences with immersive and measurable formats.<\/p>\t\t\t\t\t\t\t\n\t\t\t\t\t

Actives & professional decision\u2011makers<\/h3>\t\t\t\t\n\t\t\t\t\t

31% of our audience.\n<\/p>\t\t\t\t\n\t\t\t\t\t

Targeting executives and managers on business trips via taxis and business VTCs.\n<\/p>\t\t\t\t\n\t\t\t\t\tKey metrics:\n\t\t\t\t\t

Average age: 34 \u2022 58% male \u2022 24 min exposure\n<\/p>\t\t\t\t\n\t\t\t\t\tCase study:\n\t\t\t\t\t

Cr\u00e9dit Agricole \u2013 HR Bank\n<\/p>\t\t\t\t\n\t\t\t\t\tBusiness\t\t\t\t\n\t\t\t\t\tFinance\t\t\t\t\n\t\t\t\t\tTrade press\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tSee a customer case study\n\t\t\t\t\t<\/a>\n\t\t\t\t\t

Afterwork & evenings<\/h3>\t\t\t\t\n\t\t\t\t\t

22% of our audience.\n<\/p>\t\t\t\t\n\t\t\t\t\t

Targeting urban trips at end of workday and during evenings.\n<\/p>\t\t\t\t\n\t\t\t\t\tKey metrics:\n\t\t\t\t\t

Average age: 32 \u2022 53% male \u2022 26 min exposure\n<\/p>\t\t\t\t\n\t\t\t\t\tCase study:\n\t\t\t\t\t

Red Badoit\n<\/p>\t\t\t\t\n\t\t\t\t\tFood&Drink\t\t\t\t\n\t\t\t\t\tEntertainment\t\t\t\t\n\t\t\t\t\tUrban lifestyle\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tSee a customer case study\n\t\t\t\t\t<\/a>\n\t\t\t\t\t

Travelers (tourists & high\u2011end travelers)<\/h3>\t\t\t\t\n\t\t\t\t\t

26% of our audience.\n<\/p>\t\t\t\t\n\t\t\t\t\t

Targeting geolocated trips (stations & airports) using Flight Radar 24 API.\n<\/p>\t\t\t\t\n\t\t\t\t\tKey metrics:\n\t\t\t\t\t

Average age: 37 \u2022 61% male \u2022 51 min exposure\n<\/p>\t\t\t\t\n\t\t\t\t\tCase study:\n\t\t\t\t\t

PUIG CH\n<\/p>\t\t\t\t\n\t\t\t\t\tTravel\t\t\t\t\n\t\t\t\t\tGastronomy\t\t\t\t\n\t\t\t\t\tRetail & Duty Free\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tSee a customer case study\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t

Actives & professional decision\u2011makers<\/h3>\t\t\t\t\t

31% of our audience.\n<\/p>\t\t\t\t\t

Targeting executives and managers on business trips via taxis and business VTCs.\n<\/p>\t\t\t\t\tKey metrics:\n\t\t\t\t\t

Average age: 34 \u2022 58% male \u2022 24 min exposure\n<\/p>\t\t\t\t\tCase study:\n\t\t\t\t\t

Cr\u00e9dit Agricole \u2013 HR Bank\n<\/p>\t\t\t\t\tBusiness\t\t\t\t\tFinance\t\t\t\t\tTrade press\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tSee a customer case study\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t

Afterwork & evenings<\/h3>\t\t\t\t\t

22% of our audience.\n<\/p>\t\t\t\t\t

Targeting urban trips at end of workday and during evenings.\n<\/p>\t\t\t\t\tKey metrics:\n\t\t\t\t\t

Average age: 32 \u2022 53% male \u2022 26 min exposure\n<\/p>\t\t\t\t\tCase study:\n\t\t\t\t\t

Red Badoit\n<\/p>\t\t\t\t\tFood&Drink\t\t\t\t\tEntertainment\t\t\t\t\tUrban lifestyle\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tSee a customer case study\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t

Travelers (tourists & high\u2011end travelers)<\/h3>\t\t\t\t\t

26% of our audience.\n<\/p>\t\t\t\t\t

Targeting geolocated trips (stations & airports) using Flight Radar 24 API.\n<\/p>\t\t\t\t\tKey metrics:\n\t\t\t\t\t

Average age: 37 \u2022 61% male \u2022 51 min exposure\n<\/p>\t\t\t\t\tCase study:\n\t\t\t\t\t

PUIG CH\n<\/p>\t\t\t\t\tTravel\t\t\t\t\tGastronomy\t\t\t\t\tRetail & Duty Free\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tSee a customer case study\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t

The attention measurement that changes everything<\/h2>\t\t\t\t\t

Our proprietary AI technology analyzes in real time the attention given to your campaigns. By analyzing gazes, exposure durations and engagement, we precisely measure impact and prove the value of every delivery.<\/p>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tMeasuring attention\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t

They trust us<\/h2>\t\t\t\t\t

The world\u2019s leading brands choose DigiCab for premium, targeted and measurable campaigns.\n<\/p>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Awards<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Our best ambassadors are our customers<\/h2>\t\t\t\t\t

A unique approach combining premium audiences, precise targeting, and verifiable attention measurement.<\/p>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t

\"Thanks to embedded AI targeting, we were able to reliably identify eyeglass wearers while ensuring data privacy. The attention levels exceeded our usual benchmarks and confirm the relevance of intelligent in-vehicle media.\"\n<\/p>\t\t\t\t\n\t\t\t\t\tGlobal Media, EssilorLuxottica\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t

\"Our goal was to present our Premium cards in a contextualized and engaging setting. With DigiCab, we reached a CSP+ audience at the right moment, maximized ad attention and leveraged real-time marketing to the fullest. The results confirm the power of a personalized, integrated strategy: relevant, engaging, and truly Priceless communication.\"<\/p>\t\t\t\t\n\t\t\t\t\tMastercard\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t

\"We are proud to have launched an innovative campaign targeting professionals aboard TGV INOUI. Through a media strategy orchestrated with DooH it, we captured the attention of a qualified audience throughout their daily journeys. A personalized, seamless experience that demonstrates the ability of in-vehicle DOOH to transform the advertising landscape.\"\n<\/p>\t\t\t\t\n\t\t\t\t\tHavas Media\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t

\"As a media agency, we constantly seek innovative solutions to reach strategic target audiences for Mastercard. This deployment proved relevant in allowing us to target a CSP+ 25+ audience in appropriate life zones such as business districts, luxury hotels, and airport areas. This campaign met our expectations thanks to the strong ad attention generated and the precise targeting offered by the solution.\"\n<\/p>\t\t\t\t\n\t\t\t\t\tDentsu\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\"Thanks to embedded AI targeting, we were able to reliably identify eyeglass wearers while ensuring data privacy. The attention levels exceeded our usual benchmarks and confirm the relevance of intelligent in-vehicle media.\"\n<\/p>\t\t\t\t\tGlobal Media, EssilorLuxottica\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\"Our goal was to present our Premium cards in a contextualized and engaging setting. With DigiCab, we reached a CSP+ audience at the right moment, maximized ad attention and leveraged real-time marketing to the fullest. The results confirm the power of a personalized, integrated strategy: relevant, engaging, and truly Priceless communication.\"<\/p>\t\t\t\t\tMastercard\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\"We are proud to have launched an innovative campaign targeting professionals aboard TGV INOUI. Through a media strategy orchestrated with DooH it, we captured the attention of a qualified audience throughout their daily journeys. A personalized, seamless experience that demonstrates the ability of in-vehicle DOOH to transform the advertising landscape.\"\n<\/p>\t\t\t\t\tHavas Media\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\"As a media agency, we constantly seek innovative solutions to reach strategic target audiences for Mastercard. This deployment proved relevant in allowing us to target a CSP+ 25+ audience in appropriate life zones such as business districts, luxury hotels, and airport areas. This campaign met our expectations thanks to the strong ad attention generated and the precise targeting offered by the solution.\"\n<\/p>\t\t\t\t\tDentsu\n\t\t\t\t\t

Let's talk about your next DigiCab campaign<\/h2>\t\t\t\t\t

Discover how DigiCab can transform your campaigns into a premium media experience, targeted and measurable in real time. Our team supports you to design a tailored strategy that maximizes attention and impact.<\/p>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tSchedule a 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DIGICAB<\\\/div>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t
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The in-car media that captures real, qualified attention<\\\/h1>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t
\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tRequest a demo<\\\/span>\\n\\t\\t\\t\\t\\t<\\\/span>\\n\\t\\t\\t\\t\\t<\\\/a>\\n\\t\\t\\t\\t\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t<\\\/div>\\n\\t\\t
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The media innovation that\\u2019s revolutionizing attention<\\\/h2>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t
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Thanks to artificial intelligence and certifiable measurement, DigiCab transforms the urban journey into a premium media environment: targeted, immersive and measurable in real time.<\\\/p>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t

\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t<\\\/path><\\\/svg>\\t\\t\\t<\\\/span>\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tDiscover DIGICAB<\\\/span>\\n\\t\\t\\t\\t\\t<\\\/span>\\n\\t\\t\\t\\t\\t<\\\/a>\\n\\t\\t\\t\\t\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t<\\\/div>\\n\\t\\t
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Captive & premium audience<\\\/h2>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t
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Trips of 15 to 50 minutes with an environment free from competing distractions<\\\/p>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t<\\\/div>\\n\\t\\t

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Intelligent targeting<\\\/h2>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t
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Target audiences by socio-demo (age, gender, socioeconomic category) and context (geolocation, time) for optimized delivery<\\\/p>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t<\\\/div>\\n\\t\\t

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Real attention measurement<\\\/h2>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t
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+92 seconds of active attention measured per contact and per campaign using 6 facial-analysis points<\\\/p>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t<\\\/div>\\n\\t\\t

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