{"when":"2026-10-22 13:30:48","site":"https:\/\/doohit.fr","post":{"ID":"247346","post_author":"1","post_date":"2025-10-03 15:03:19","post_date_gmt":"2025-10-03 15:03:19","post_content":"DIGICAB\t\t\t\t\t

El medio embarcado que capta la atenci\u00f3n real y cualificada<\/h1>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSolicitar una demo\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t

La innovaci\u00f3n medi\u00e1tica que revoluciona la atenci\u00f3n<\/h2>\t\t\t\t\t

Gracias a la inteligencia artificial y a una medici\u00f3n certificable, DigiCab transforma el trayecto urbano en un medio premium: dirigido, inmersivo y medible en tiempo real.<\/p>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tDescubrir DIGICAB\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Audiencia cautiva y premium<\/h2>\t\t\t\t\t

Trayectos de 15 a 50 minutos con un entorno sin distracciones de la competencia<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Segmentaci\u00f3n inteligente<\/h2>\t\t\t\t\t

Dirige sus audiencias por socio-demogr\u00e1ficos (edad, g\u00e9nero, categor\u00eda socioecon\u00f3mica) y contexto (geolocalizaci\u00f3n, horario) para una difusi\u00f3n optimizada<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Medici\u00f3n de atenci\u00f3n real<\/h2>\t\t\t\t\t

+92 segundos de atenci\u00f3n activa medidos por contacto y por campa\u00f1a mediante 6 puntos de an\u00e1lisis facial<\/p>\t\thttps:\/\/doohit.es\/wp-content\/uploads\/2025\/11\/Map_Animation_ESP_v2.mp4https:\/\/doohit.es\/wp-content\/uploads\/2025\/11\/Map_Animation_ESP_v2.mp4\t\t\t\t\t\n\t\t\tImpresiones frente a audiencia\/mes\t\t\t\n\t\t\t\t+\n\t\t\t\t0\n\t\t\t\tM\n\t\t\tPantallas Digicab\t\t\t\n\t\t\t\t+\n\t\t\t\t0\n\t\t\tMarcas acompa\u00f1adas\t\t\t\n\t\t\t\t+\n\t\t\t\t0\n\t\t\tCampa\u00f1as\/a\u00f1o\t\t\t\n\t\t\t\t+\n\t\t\t\t0\n\t\t\t\t\t\t\t

Descubra nuestras 3 ofertas m\u00e1s vendidas<\/h2>\t\t\t\t\t

Gracias a DigiCab, atraiga a sus audiencias m\u00e1s estrat\u00e9gicas con formatos inmersivos y medibles.\n<\/p>\t\t\t\t\t\t\t\n\t\t\t\t\t

Activos y decisores profesionales<\/h3>\t\t\t\t\n\t\t\t\t\t

31% de nuestra audiencia.\n<\/p>\t\t\t\t\n\t\t\t\t\t

Segmentaci\u00f3n de directivos en desplazamientos profesionales mediante taxis y VTC de empresa.\n<\/p>\t\t\t\t\n\t\t\t\t\tDatos clave:\n\t\t\t\t\t

34 a\u00f1os \u2022 58% hombres \u2022 24 min de exposici\u00f3n\n<\/p>\t\t\t\t\n\t\t\t\t\tCaso pr\u00e1ctico:\n\t\t\t\t\t

Cr\u00e9dit Agricole \u2013 Banco de Recursos Humanos\n<\/p>\t\t\t\t\n\t\t\t\t\tNegocios\t\t\t\t\n\t\t\t\t\tFinanzas\t\t\t\t\n\t\t\t\t\tPrensa especializada\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tVer un caso pr\u00e1ctico\n\t\t\t\t\t<\/a>\n\t\t\t\t\t

Afterwork y noches<\/h3>\t\t\t\t\n\t\t\t\t\t

22% de nuestra audiencia.\n<\/p>\t\t\t\t\n\t\t\t\t\t

Segmentaci\u00f3n de trayectos urbanos al salir de la oficina y por la noche.\n<\/p>\t\t\t\t\n\t\t\t\t\tDatos clave:\n\t\t\t\t\t

Edad media: 32 a\u00f1os \u2022 53% hombres \u2022 26 min de exposici\u00f3n\n<\/p>\t\t\t\t\n\t\t\t\t\tCaso pr\u00e1ctico:\n\t\t\t\t\t

Badoit Rojo\n<\/p>\t\t\t\t\n\t\t\t\t\tComida y bebida\t\t\t\t\n\t\t\t\t\tEntretenimiento\t\t\t\t\n\t\t\t\t\tEstilo de vida urbano\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tVer un caso pr\u00e1ctico\n\t\t\t\t\t<\/a>\n\t\t\t\t\t

Viajeros (turistas y viajeros de alto poder adquisitivo)<\/h3>\t\t\t\t\n\t\t\t\t\t

26% de nuestra audiencia.\n<\/p>\t\t\t\t\n\t\t\t\t\t

Segmentaci\u00f3n de trayectos geolocalizados (estaciones y aeropuertos) con la API de Flight Radar 24.\n<\/p>\t\t\t\t\n\t\t\t\t\tEdad media:\n\t\t\t\t\t

37 a\u00f1os \u2022 61% hombres \u2022 51 min de exposici\u00f3n\n<\/p>\t\t\t\t\n\t\t\t\t\tCaso pr\u00e1ctico:\n\t\t\t\t\t

PUIG CH\n<\/p>\t\t\t\t\n\t\t\t\t\tViaje\t\t\t\t\n\t\t\t\t\tGastronom\u00eda\t\t\t\t\n\t\t\t\t\tVenta al por menor y libre de impuestos\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tVer un caso pr\u00e1ctico\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t

Activos y decisores profesionales<\/h3>\t\t\t\t\t

31% de nuestra audiencia.\n<\/p>\t\t\t\t\t

Segmentaci\u00f3n de directivos en desplazamientos profesionales mediante taxis y VTC de empresa.\n<\/p>\t\t\t\t\tDatos clave:\n\t\t\t\t\t

34 a\u00f1os \u2022 58% hombres \u2022 24 min de exposici\u00f3n\n<\/p>\t\t\t\t\tCaso pr\u00e1ctico:\n\t\t\t\t\t

Cr\u00e9dit Agricole \u2013 Banco de Recursos Humanos\n<\/p>\t\t\t\t\tNegocios\t\t\t\t\tFinanzas\t\t\t\t\tPrensa especializada\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tVer un caso pr\u00e1ctico\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t

Afterwork y noches<\/h3>\t\t\t\t\t

22% de nuestra audiencia.\n<\/p>\t\t\t\t\t

Segmentaci\u00f3n de trayectos urbanos al salir de la oficina y por la noche.\n<\/p>\t\t\t\t\tDatos clave:\n\t\t\t\t\t

Edad media: 32 a\u00f1os \u2022 53% hombres \u2022 26 min de exposici\u00f3n\n<\/p>\t\t\t\t\tCaso pr\u00e1ctico:\n\t\t\t\t\t

Badoit Rojo\n<\/p>\t\t\t\t\tComida y bebida\t\t\t\t\tEntretenimiento\t\t\t\t\tEstilo de vida urbano\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tVer un caso pr\u00e1ctico\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t

Viajeros (turistas y viajeros de alto poder adquisitivo)<\/h3>\t\t\t\t\t

26% de nuestra audiencia.\n<\/p>\t\t\t\t\t

Segmentaci\u00f3n de trayectos geolocalizados (estaciones y aeropuertos) con la API de Flight Radar 24.\n<\/p>\t\t\t\t\tEdad media:\n\t\t\t\t\t

37 a\u00f1os \u2022 61% hombres \u2022 51 min de exposici\u00f3n\n<\/p>\t\t\t\t\tCaso pr\u00e1ctico:\n\t\t\t\t\t

PUIG CH\n<\/p>\t\t\t\t\tViaje\t\t\t\t\tGastronom\u00eda\t\t\t\t\tVenta al por menor y libre de impuestos\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tVer un caso pr\u00e1ctico\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t

La medici\u00f3n de la atenci\u00f3n que lo cambia todo<\/h2>\t\t\t\t\t

Nuestra tecnolog\u00eda propietaria de IA analiza en tiempo real la atenci\u00f3n dedicada a sus campa\u00f1as. Gracias al an\u00e1lisis de miradas, duraciones de exposici\u00f3n y engagement, medimos con precisi\u00f3n el impacto y demostramos el valor de cada difusi\u00f3n.<\/p>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tMedir la atenci\u00f3n\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t

Conf\u00edan en nosotros<\/h2>\t\t\t\t\t

Las principales marcas eligen DigiCab para campa\u00f1as premium, dirigidas y medibles.\n<\/p>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Premios<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Nuestros mejores embajadores son nuestros clientes<\/h2>\t\t\t\t\t

Un enfoque \u00fanico que combina audiencia premium, segmentaci\u00f3n precisa y medici\u00f3n certificable de la atenci\u00f3n.<\/p>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t

\"Gracias al targeting con inteligencia artificial integrada, pudimos identificar de forma confiable a los usuarios de gafas manteniendo la privacidad de los datos. Los niveles de atenci\u00f3n superaron nuestros benchmarks habituales y confirman la relevancia de un medio embarcado inteligente.\"\n<\/p>\t\t\t\t\n\t\t\t\t\tGlobal Media, EssilorLuxottica\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t

\"Nuestro objetivo era presentar nuestras tarjetas Premium en un entorno contextualizado y atractivo. Con DigiCab, pudi\u00e9ramos alcanzar una audiencia CSP+ en el momento \u00f3ptimo, maximizar la atenci\u00f3n publicitaria y aprovechar al m\u00e1ximo el marketing en tiempo real. Los resultados confirman la fuerza de una estrategia personalizada e integrada: una comunicaci\u00f3n relevante, atractiva y verdaderamente Priceless.\"\n<\/p>\t\t\t\t\n\t\t\t\t\tMastercard\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t

\"Nos enorgullece haber lanzado una campa\u00f1a innovadora dirigida a profesionales a bordo del TGV INOUI. Gracias a una estrategia de medios orquestada con DooH it, captamos la atenci\u00f3n de una audiencia cualificada durante sus trayectos diarios. Una experiencia personalizada y fluida que demuestra la capacidad del DOOH embarcado para transformar el panorama publicitario.\"\n<\/p>\t\t\t\t\n\t\t\t\t\tHavas Media\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t

\"Como agencia de medios, siempre buscamos soluciones innovadoras para dirigirnos a los p\u00fablicos estrat\u00e9gicos de Mastercard. Este dispositivo result\u00f3 relevante al permitirnos alcanzar una audiencia CSP+ 25+ en zonas de vida adecuadas como distritos de negocios, hoteles de lujo y zonas aeroportuarias. Esta campa\u00f1a cumpli\u00f3 nuestras expectativas gracias a la fuerte atenci\u00f3n que gener\u00f3 y la precisi\u00f3n del targeting ofrecido por la soluci\u00f3n.\"\n<\/p>\t\t\t\t\n\t\t\t\t\tDentsu\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\"Gracias al targeting con inteligencia artificial integrada, pudimos identificar de forma confiable a los usuarios de gafas manteniendo la privacidad de los datos. Los niveles de atenci\u00f3n superaron nuestros benchmarks habituales y confirman la relevancia de un medio embarcado inteligente.\"\n<\/p>\t\t\t\t\tGlobal Media, EssilorLuxottica\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\"Nuestro objetivo era presentar nuestras tarjetas Premium en un entorno contextualizado y atractivo. Con DigiCab, pudi\u00e9ramos alcanzar una audiencia CSP+ en el momento \u00f3ptimo, maximizar la atenci\u00f3n publicitaria y aprovechar al m\u00e1ximo el marketing en tiempo real. Los resultados confirman la fuerza de una estrategia personalizada e integrada: una comunicaci\u00f3n relevante, atractiva y verdaderamente Priceless.\"\n<\/p>\t\t\t\t\tMastercard\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\"Nos enorgullece haber lanzado una campa\u00f1a innovadora dirigida a profesionales a bordo del TGV INOUI. Gracias a una estrategia de medios orquestada con DooH it, captamos la atenci\u00f3n de una audiencia cualificada durante sus trayectos diarios. Una experiencia personalizada y fluida que demuestra la capacidad del DOOH embarcado para transformar el panorama publicitario.\"\n<\/p>\t\t\t\t\tHavas Media\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\"Como agencia de medios, siempre buscamos soluciones innovadoras para dirigirnos a los p\u00fablicos estrat\u00e9gicos de Mastercard. Este dispositivo result\u00f3 relevante al permitirnos alcanzar una audiencia CSP+ 25+ en zonas de vida adecuadas como distritos de negocios, hoteles de lujo y zonas aeroportuarias. Esta campa\u00f1a cumpli\u00f3 nuestras expectativas gracias a la fuerte atenci\u00f3n que gener\u00f3 y la precisi\u00f3n del targeting ofrecido por la soluci\u00f3n.\"\n<\/p>\t\t\t\t\tDentsu\n\t\t\t\t\t

Hablemos de su pr\u00f3xima campa\u00f1a DigiCab<\/h2>\t\t\t\t\t

Descubra c\u00f3mo DigiCab puede transformar sus campa\u00f1as en una experiencia medi\u00e1tica premium, dirigida y medible en tiempo real. 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DIGICAB<\\\/div>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t
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El medio embarcado que capta la atenci\\u00f3n real y cualificada<\\\/h1>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t
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La innovaci\\u00f3n medi\\u00e1tica que revoluciona la atenci\\u00f3n<\\\/h2>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t
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\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t<\\\/path><\\\/svg>\\t\\t\\t<\\\/span>\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tDescubrir DIGICAB<\\\/span>\\n\\t\\t\\t\\t\\t<\\\/span>\\n\\t\\t\\t\\t\\t<\\\/a>\\n\\t\\t\\t\\t\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t<\\\/div>\\n\\t\\t
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Medici\\u00f3n de atenci\\u00f3n real<\\\/h2>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t
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+92 segundos de atenci\\u00f3n activa medidos por contacto y por campa\\u00f1a mediante 6 puntos de an\\u00e1lisis facial<\\\/p>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t<\\\/div>\\n\\t\\t

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