[{"id":248465,"field":"description_du_cas_client","value":"D\u00e9ploy\u00e9e sur 506 \u00e9crans DigiCab premium (Uber Berline, G7+ et flottes affaires), la campagne a cibl\u00e9 les zones \u00e0 forte concentration professionnelle : quartiers d\u2019affaires, gares et hubs a\u00e9roportuaires des principales m\u00e9tropoles fran\u00e7aises.\r\nGr\u00e2ce \u00e0 l\u2019IA embarqu\u00e9e, le dispositif a diffus\u00e9 les messages du Cr\u00e9dit Agricole uniquement aupr\u00e8s des profils actifs et d\u00e9cisionnaires, tout en mesurant pr\u00e9cis\u00e9ment l\u2019attention via un syst\u00e8me d\u2019eye tracking conforme au RGPD.\r\n\r\nEn seulement 12 jours de diffusion (du 2 au 13 juin 2025), la campagne a g\u00e9n\u00e9r\u00e9 1,82 million d\u2019impressions, 1,38 million de logs face audience, et un temps d\u2019attention moyen de 29,2 secondes par contact \u2014 soit +11 % de performance au-dessus du benchmark bancaire.\r\nCes r\u00e9sultats d\u00e9montrent la pertinence du m\u00e9dia DigiCab pour \u00e9merger dans un secteur satur\u00e9, tout en offrant une preuve chiffr\u00e9e d\u2019attention et une exposition premium aupr\u00e8s d\u2019une audience strat\u00e9gique."},{"id":248901,"field":"description_du_cas_client","value":"Airports and train stations are among the most competitive advertising environments, filled with stimuli, hurry and stress. Traditional OOH loses impact here because travelers are focused on logistics, not messages. The challenge was to create meaningful attention in motion, turning a functional moment \u2014 the ride \u2014 into a moment of consideration.\r\n\r\nThe campaign was deployed on 219 DigiCab screens in Brussels, Antwerp and Charleroi. Each equipped cab targeted airport-to-station routes, automatically adapting the content through AI-driven geolocation. The hubs covered were Brussels National Airport, Brussels Midi & Central, Antwerp Airport & Central, and Charleroi Brussels South. The campaign ran from 1 to 30 September 2025 with a 30-second creative and an investment of \u20ac13,670 excluding VAT.\r\n\r\nOnce passengers entered the cab, the DigiCab screen launched a four-minute curated loop combining the Eurostar spot, cultural and associative content, and contextual animations related to travel and mobility. The onboard AI identified age and gender segments, journey type, time of day and language \u2014 FR or NL \u2014 to deliver personalised and context-relevant exposure without storing personal data.\r\n\r\nThe innovation combined mobility, AI and attention measurement: real-time eye-tracking using a six-point facial model, detection of active versus passive viewing, and aggregation of anonymous audience data to calculate views per contact, average attention time and uplift versus the mobility benchmark.\r\n\r\nKey results:\r\n- 887,492 impressions delivered versus 869,000 guaranteed.\r\n- 1,171,489 OTS contacts.\r\n- 26 minutes of average exposure time per audience.\r\n- 58.4 seconds of active attention per contact.\r\n- +82% attention versus the mobility benchmark.\r\n- 85% remembered the campaign.\r\n- 79% intended to travel with Eurostar within three months of exposure.\r\n\r\n\u201cOur objective was to capture travelers\u2019 attention in a context particularly conducive to engagement, in order to introduce them to our Eurostar film. Beyond simple visibility, the ability to measure real, sustained, and high-quality attention in a contextualized environment played a key role. The results confirm the power of this format to effectively engage our audiences.\u201d \u2014 Claire Bossard, Eurostar.\r\n\r\n\u201cEurostar was looking to reach travelers in relevant environments. The partnership with DooH it perfectly met this objective. It is the ideal solution to combine a strategic distribution context, particularly in taxis and ride-hailing vehicles connecting airports and major train stations, with precise targeting of an audience on the move at key moments of their journeys.\u201d \u2014 Alexis Gr\u00e9goire, WPP."},{"id":248904,"field":"description_du_cas_client","value":"The campaign was deployed from September 1st to 30th, 2025, across 219 DigiCab screens in Brussels, Antwerp, and Charleroi, targeting routes between airports and major train stations. By leveraging geo-localized contextualization, the campaign delivered relevant content to passengers during their journeys\u2014precisely when they were comparing transportation options.\r\n\r\nPowered by DooH it\u2019s embedded AI, the system dynamically adapted content based on age, gender, journey type, time of day, and language, while ensuring full GDPR compliance without storing personal data. The campaign generated 887,492 impressions (above guarantee) and 1.17 million OTS contacts, with an average exposure time of 26 minutes and 58 seconds of active attention per contact, representing a +82% uplift vs mobility benchmarks.\r\n\r\nPost-campaign results highlight strong effectiveness, with 85% recall and 79% travel intention within 3 months. Notably, women and business travelers aged 25\u201345 showed significantly higher engagement, confirming the relevance of contextual DOOH in capturing attention during moments of mobility."},{"id":248982,"field":"description_du_cas_client","value":"The campaign ran throughout September 2025 across 219 DigiCab screens in Brussels, Antwerp and Charleroi. The activation focused on routes connecting major transport hubs, including Brussels Airport, Brussels Midi and Central stations, Antwerp Airport and Central Station, and Charleroi Brussels South Airport. DigiCab\u2019s embedded AI contextualized exposure according to journey type, time of day, language and anonymous audience signals, while operating without storing personal data.\r\n\r\nThe campaign delivered 887,492 impressions, above the 869,000 guaranteed, and generated 1.17 million OTS contacts. Passengers spent an average of 26 minutes in the media environment, while the Eurostar campaign achieved 58.4 seconds of active attention per contact \u2014 82% above the mobility benchmark.\r\n\r\nPost-campaign research reinforced these attention results: 85% of exposed respondents remembered the campaign, while 79% expressed an intention to travel with Eurostar within three months of exposure. Women and travelers aged 25\u201345 recorded particularly strong attention levels, highlighting the relevance of contextual in-car media for engaging audiences during a key moment in their travel journey."},{"id":248986,"field":"description_du_cas_client","value":"The campaign ran for 15 days across 747 DigiCab screens in Paris, Lyon, Marseille and Nice. DigiCab\u2019s embedded AI enabled the campaign to focus on the intended audience, while the premium in-car environment provided extended, distraction-free exposure. The experience was taken one step further with 5,000 LIBRE L\u2019Eau Nue samples handed directly to passengers, creating a tangible connection between media exposure and product discovery.\r\n\r\nThe campaign delivered 2.1 million reach impressions and 1.6 million audience-facing logs, with each creative viewed an average of three times in full attention \u2014 approximately 90 seconds per contact. Brand-lift results showed 94% campaign recall and 87% purchase intent, including 46% firm intent.\r\n\r\nMost importantly, the drive-to-store study isolated a +8.9% uplift in Sephora visits among exposed audiences versus the control group. Based on 246,000 exposed individuals compared with 354,000 non-exposed individuals, the campaign generated approximately 1,160 incremental store visits, demonstrating a direct link between targeted media exposure, attention and measurable retail behaviour."},{"id":247441,"field":"post_content","value":"DigiCab, the in-car media that captures real, qualified attention\t\t\t\t\t

Powered by AI and certifiable attention measurement, DigiCab offers brands a premium, targeted, and measurable media environment in real time.<\/h1>\t\t\t\t\t

Why Choose DigiCab?<\/h2>\t\t\t\t\t

DigiCab turns every taxi or ride-hailing trip into a premium advertising moment. With AI and certifiable attention measurement, your campaigns reach captive, qualified audiences.<\/p>\t\t\t\t\t

Technology that combines precision, impact, and transparency<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Intelligent targeting<\/h2>\t\t\t\t\t

Our AI technology developed with Probayes (La Poste Group) detects 100% anonymously and GDPR-compliantly, the passengers\u2019 age, gender, use of glasses, and trip context (geolocation, time of day, fleet typology).<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Optimized delivery<\/h2>\t\t\t\t\t

DigiCab screens broadcast your campaigns in a competitor-distraction-free environment, ensuring high receptivity. Your creatives are delivered exclusively to your targeted audiences and within the specific context.<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Real Attention Measurement<\/h2>\t\t\t\t\t

Each campaign is analyzed using precise performance indicators: active and passive attention in seconds, frequency, recall. These data are delivered in a clear, actionable report.<\/p>\t\t\t\t\t\t\t\n\t\t\tAverage exposure time per contact\t\t\t\n\t\t\t\t0\n\t\t\t\tmin\n\t\t\tAverage active attention\t\t\t\n\t\t\t\t0\n\t\t\t\tsec\n\t\t\tAverage passive attention\t\t\t\n\t\t\t\t0\n\t\t\t\tsec\n\t\t\t\thttps:\/\/doohit.fr\/wp-content\/uploads\/2025\/11\/Map_Animation_ENG_v2.mp4https:\/\/doohit.fr\/wp-content\/uploads\/2025\/11\/Map_Animation_ENG_v2.mp4\t\t\t

Our 4 distinct fleets<\/h2>\t\t\t\t\t

To deliver even more precise and contextual targeting, DigiCab relies on 4 fleets, each adapted to specific objectives and audiences.\n<\/p>\t\t\t\t\t\t\t\n\t\t\t\t\t

Premium & Business Fleet<\/h3>\t\t\t\t\n\t\t\t\t\t

Ride-hailing vehicles and taxis on premium app services, significant business trip usage.\n<\/p>\t\t\t\t\n\t\t\t\t\tTargets:\n\t\t\t\t\t\t\t